The current economic situation in my country is still in a downturn. As an important branch of China's equipment manufacturing, the construction machinery industry is still operating at a low level.

It is reported that in the first half of 2015, 18 listed companies of construction machinery and key parts and construction machinery completed operating income of 50.009 billion yuan, a decrease of 29.31% from 70.744 billion in the first half of 2014; the overall net profit of 18 listed companies in the first half of the year lost 5.9 RMB 3.96 billion in the first half of 2014, a year-on-year decrease of 114.89%.

Under the high pressure of fixed asset investment, accounts receivable, inventory, etc., the cash flow of enterprises in the industry has encountered greater pressure. In the first half of 2015, the net cash flow of operating activities of the 18 A-share construction machinery enterprises was -4,388 million. Among them, the Zoomlion family accounted for -4.108 billion yuan. The net cash flow of corporate financing activities is also showing a downward trend. On the whole, the loss of the construction machinery industry in 2015 is a foregone conclusion, and the industry is in an extremely downturn.

In order to win the initiative in the future international competition and realize the transformation from a large manufacturing country to a powerful country, the construction machinery industry is required to further increase the technical added value of product sales. However, a prominent problem currently facing the construction machinery industry is that the manufacturing of key parts and core technologies severely restrict the development and transformation of the industry. To

The state emphasized in the "13th Five-Year Plan" that during the "13th Five-Year" period, it is necessary to accelerate the transformation and upgrading of traditional industries, further promote the in-depth integration of informatization and industrialization, focus on cultivating strategic emerging industries, and vigorously develop the service industry, especially the modern service industry. Actively cultivate new business formats and new business models, and build a new system for modern industrial development. What opportunities and challenges the "13th Five-Year Plan" will bring to China's construction machinery has become the focus of the industry.

Technological innovation enhancement

In recent years, China's construction machinery industry has encountered a "new normal", and construction machinery companies have inevitably encountered low-level operations. However, the introduction of various national policies and the gradual improvement of the industrial chain of my country's construction machinery companies have increased the difficulty for construction machinery companies to overcome difficulties. Gained confidence. Companies in the industry also seized the painful period of the industry's downturn and began to practice internal skills to improve their technical level. To

It is understood that during the "Twelfth Five-Year Plan" period, China's construction machinery industry has an obvious advantage, and the self-sufficiency rate of construction machinery products has greatly increased; substantive progress has been made in internationalization, global service quality has greatly improved, and 11 construction machinery companies have entered the world construction machinery 50 Strong rank; technological innovation ability has been greatly improved. From 2010 to 2014, the industry won 1 first prize and 4 second prizes of National Science and Technology Progress Award, 2 second prizes of National Technical Invention Award, and more than 100 products won China Machinery Industry and Provincial and Ministerial Science and Technology Awards. To

The proportion of R&D personnel in the industry increased from 7.2% in 2003 to about 15% in 2013; energy saving and emission reduction, green manufacturing has achieved fruitful results; product advantages are obvious, and China has become one of the countries with the most complete product categories and product varieties of construction machinery in the world. 1. The development of intelligence and informatization has achieved results. Most companies have built an enterprise resource planning system with ERP as the core, forming an integrated management and control platform for procurement, planning, manufacturing, finance, sales, and warehousing; standardization work in the construction machinery industry has been achieved With new developments, the "going global" of construction machinery products has been supported by Chinese standards; the company attaches great importance to product after-sales service, actively provides users with overall solutions, and user satisfaction has been greatly improved; it has met the application in key areas of the country.

Su Zimeng, vice president and secretary-general of China Construction Machinery Industry Association, said, "The overall idea of future industry development should be innovative ideas as the core, quality first as the focus, strengthening the foundation as the starting point, and optimizing the environment as the goal."

At present, the technological development of the construction machinery industry is in the technological development stage of digitalization, intelligence, pleasantness, energy saving and environmental protection, mega and miniaturization, weight reduction, and light weight. It will move towards high performance, multi-function, high reliability, and humanity. Advance in the period of multi-dimensional innovation and development such as technology, environmental adaptability, energy diversity, and robotics.

Quality manufacturing is the key

It is reported that in the 2015 ranking of global construction machinery manufacturers, the operating profits of 11 Chinese companies are only equivalent to 8% of the 6 American companies, but their total assets are equivalent to more than half of the latter. If you compare it with Japanese companies, the results are even more amazing. The profits of 11 Chinese companies are equivalent to 11% of 11 Japanese companies, but the total assets of Chinese companies are 1.2 times that of Japanese companies. Although my country is a big country in the use and manufacture of construction machinery, there is still a gap between the gold content of its products and similar foreign products. Improving quality and efficiency is the key to the development of the construction machinery industry in the future. High-quality products are the key to the integration of industrialization and industrialization, and only the basic support of high-quality manufacturing can support the development of upper-level high-end equipment.

Shen Liechu, former vice minister of the Ministry of Machinery Industry and special expert consultant of the China Machinery Quality Association, recently stated at the Second Council of the Seventh China Machinery Industry Quality Management Association and the One Hundred National Machinery Industry User Satisfaction Products Conference that Chinese enterprises should "all-round improvement "The concept of product quality in the machinery industry" must implement the concept of continuously improving the level of "full life quality", "full life cost performance", and "full life quality service".

He pointed out that the whole life quality is not the quality delivered to the user by the qualified product, but the quality that the user can maintain during the use process; the cost-effectiveness of the whole life of a mechanical product cannot be determined by the addition ratio at the time of leaving the factory. In the process, look at the reliability, maintainability, maintenance cost and efficiency of the product.

At present, there are many problems in my country's construction machinery industry. First of all, there is a serious overcapacity in the industrial structure, including overcapacity, excess land area, and excess equipment. Secondly, the original equipment that does not meet the new stage emission standards needs to be withdrawn from the market as soon as possible. According to regulations, on April 1, 2016, equipment that meets the second stage emission standards, including new machines, will not be sold in the country. At the same time, emission-related regulatory regulations need to be improved. Third, the post-industry market order has become a top priority. Finally, corporate innovation mechanisms and innovation capabilities need to be strengthened. Product performance needs to be improved, high-end products are relatively lacking, and large and super-large products are insufficient.

These problems not only need to solve the quality problems in manufacturing technology, but also the quality problems with aftermarket service guarantees are the crux of the development of the industry.

Good development prospects

At present, there are still many opportunities for the further development of the industry. Energy-saving green products have market development potential, and changes in market demand have promoted the development of energy-saving green products, such as urban household and waste treatment equipment, construction waste treatment equipment, etc.

Construction machinery products under extreme cold, high temperature, and high altitude environments will also have great development, such as marine engineering machinery, large and super large dredgers, underwater bulldozers, marine mainframes and other special demand products. Although the emission of non-road machinery is a huge challenge, it is also an opportunity. With the advent of the era of intelligent construction machinery, the post-market potential of construction machinery is huge.